Building Drip Campaigns - DripEmails.org

What Are Drip Campaigns?

Drip campaigns are automated email sequences sent on a schedule. They're perfect for onboarding new users, nurturing leads, or re-engaging inactive subscribers.

💡 Pro Tip: Plan your entire drip sequence before creating it. Map out the journey you want subscribers to take.

Step 1: Create a Drip Campaign

Go to Campaigns → Create New Campaign
Select "Drip Campaign" as the campaign type
Give your drip campaign a descriptive name
Choose the trigger (e.g., "When subscriber joins list")

Step 2: Add Email Sequences

Build your sequence by adding multiple emails. The order field determines the sequence:

Email 1 (order 0, wait 1 day) - Welcome email sent 1 day after subscription
Email 2 (order 1, wait 2 days) - Value proposition sent 2 days after Email 1
Email 3 (order 2, wait 3 days) - Educational content sent 3 days after Email 2
Email 4 (order 3, wait 1 week) - Social proof sent 1 week after Email 3
Email 5 (order 4, wait 2 weeks) - Call to action sent 2 weeks after Email 4

Note: The wait time for each email determines when the next email will be sent automatically.

Step 3: Set Timing Delays

For each email, specify:

Wait Time: How long to wait before sending this email (e.g., 2 days, 1 week)
Wait Unit: Minutes, hours, days, weeks, or months
Time Zone: Use recipient's time zone or your default

✨ Automatic Email Sequencing

DripEmails.org automatically schedules the next email in your sequence! When an email is sent, the system automatically finds the next email in the campaign (by order) and schedules it based on that email's wait time.

How It Works:

You send Email 1 (order 0, wait 1 day) to a subscriber
Email 1 is sent successfully
System automatically finds Email 2 (order 1, wait 2 days)
Email 2 is scheduled to be sent 2 days after Email 1 was sent
When Email 2 is sent, Email 3 is automatically scheduled, and so on...

💡 Key Point: Each email's wait time determines when the next email will be sent. The wait time is relative to when the previous email was successfully sent, not when the campaign started.

Step 4: Add Conditions (Advanced)

Create intelligent sequences with conditional logic:

If opened: Send follow-up content
If clicked: Send special offer
If not opened: Send re-engagement email
If unsubscribed: Stop the sequence

Step 5: Test Your Sequence

Add yourself as a test subscriber
Run through the entire sequence
Check timing, formatting, and links
Make adjustments as needed

⚠️ Important: Once a drip campaign is active, subscribers already in the sequence won't see changes. Only new subscribers get the updated version.

🆕 Adding Emails to Active Campaigns

If you add a new email template to a campaign that has already sent emails, the system will automatically:

Schedule the new email to all active subscribers in the campaign's subscriber list
Use the new email's wait time to determine when it should be sent
Exclude unsubscribed subscribers automatically
Show the scheduled emails in "Recent Send Activity" on your dashboard

This makes it easy to extend your drip campaigns without manually scheduling emails for each subscriber!

Common Drip Campaign Types

Welcome Series

Introduce new subscribers to your brand (3-5 emails over 2 weeks)

Lead Nurturing

Educate prospects about your solution (5-7 emails over 1 month)

Onboarding

Help new users get started (4-6 emails over 2 weeks)

Re-engagement

Win back inactive subscribers (3-4 emails over 10 days)

Best Practices

Start with a clear goal for your sequence
Keep emails focused on one main message
Use consistent branding across all emails
Test different timings to find what works best
Monitor open rates and adjust content accordingly
Allow subscribers to skip ahead or opt-out

💧 Building Drip Campaigns